As scams, spam, and hacking stories populate the Internet every single day, it is becoming increasingly difficult to find credible online sources and trustworthy websites. Although social media has facilitated communication for people across the world, the ability to create social network accounts at the click of a button has had negative consequences as well.
Because creating social network profiles and accounts such as Facebook, Twitter, and Google+ is now easier than ever, it may be difficult to know for certain that you are visiting a reliable source, and that you are truly communicating with the individual you think you are. Therefore, a strong, positive online presence can be imperative if you are a business owner.
You may be wondering, “How do search engines measure a site’s credibility?” In truth, there is no one single way that search engines such as Google can determine your website’s credibility; it is dependent on several factors.
By ensuring that your website includes important components such as: a sitemap, function links, in-links, out-links, traffic, and error-free content, you can substantially increase your website’s authority and trustworthiness.
However, as the role of social media in our daily lives continues to expand, its influence on the web has too. This in turn, has made social networks highly influential to a website’s reliability as well. What makes social media a more dependable source for many users is its human factor. Without question, users are more likely to click on a site if it is recommended by thousands of users versus a link that a search engine provided based on keyword density.
Therefore, engaging followers and friends all across your social media profiles and accounts can be much more advantageous than simply using search engine optimization to achieve ranking and credibility. In fact, social media and SEO work hand in hand. Today, the two are inseparable.
By taking advantage of networking sites like Facebook to gain positive reviews, comments, and to successfully engage users on the web, your credibility is sure to experience a tremendous boost!